SBA Advances Women-owned Small Business Contracting -- The U.S. Small Business Administration recently announced steps to increase federal contracting opportunities for women-owned small businesses. In early October, the agency submitted a comprehensive new rule for inter-agency review and anticipates its publication in coming months.
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‘Word-of-mouth’ the Most Powerful Selling Tool -– According to a Nielsen Global Survey, traditional media advertising remains more credible worldwide than ads on search engines, web site banners and mobile phones. Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to the Internet survey.
What does this mean for business communicators ... or communicators in business for themselves? Your most important content might be testimonials.
-- Compiled by Brenda Friedrich, Independent Communications Consultant and Des Moines Alliance Co-Webmaster
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