How do you build effective lists for your organization's email campaigns? Des Moines Alliance member Kathy Towner has some creative answers! In a Nov 20 posting at WinM@ail-WinBlogger, Kathy highlights a number of ways which utilize the power of cross-marketing. Most are FREE and involve getting the most out of your existing communications and networking efforts. Others rely on reciprocity with like-minded organizations. To learn more about list-building or other email tips and tricks, visit Kathy's blog.

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