Following public relations blunders by Wal-mart and FEMA in 2007, many PR departments are re-evaluating their practices. Not that 2007 was an isolated year.
“The need to restore trust in the minds and hearts of the public, employees and other stakeholders is one of the great challenges faced today by American corporations.” So begins a how-to guide released by the Public Relations Coalition ... in 2003.
The document, “Restoring Trust in Business: Models for Action” discusses how trust can be restored by:
- Articulating the principles that are connected to an organization's values
- Creating a process for transparency and disclosure, and
- Establishing an organization-wide system of governance and measurement
View the pdf document at no charge, at the Institute for Public Relations web site.
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