Merging Internal and External Communications
The lines between internal and external communication are blurring. Yesterday's corporate boundaries are fading say communications experts Shel Holtz and Neville Hobson. Examine this phenomenon with them by tuning into the Feb. 9th podcast of For Immediate Release: The Hobson & Holtz Report, a twice-weekly commentary on public relations and technology. The 60-minute episode covers companies who are managing the shift to their advantage (and those who are not) and questions how the trend will impact the consumers' perceptions of each organization.
--Submitted by Brenda Friedrich, AWC member and owner of Brenda Friedrich Communications

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