Rules for social media manners are still evolving. At the moment, there's no online equivalent of Emily Post.
However, some guidelines are emerging. Most are based on standard etiquette: treat others the way you want to be treated, and don't do anything online that you wouldn't do in front of your grandmother (or your boss).
More specific advice is available from people who have gathered their best insights about social media etiquette.
The most comprehensive guide is probably The Ultimate Social Media Etiquette Handbook (Weinberg).
Brantner's 11 Rules of Social Media Etiquette focus on how to contribute to an online community.
Borders highlights "unfollow triggers" in 11 Ways to Lose Friends and Followers Online.
"Be yourself, but don't be a jerk" is one of the straightforward gems from PR101 –Lesson 17– Cole’s Rules of Social Media Etiquette.
Brogan offers tips for several different media in Etiquette in the Age of Social Media.
Note: These resources are from a presentation developed by Kathy Towner and Cecelia Munzenmaier, Looking Professional Online: Why Facebook Isn't Always Your Friend.

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